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HotChillee Partnership Brings the Wind Tunnel to the Road
- Apr 2020
We’re joining forces with sports tech start-up Body Rocket to run an aero training weekend in Girona next spring for top investors in their equity crowdfunding campaign.
Hotchillee is the first cycling events company to partner with Body Rocket, inventors of the world’s first on-bike device that directly measures aerodynamic drag. Until now, the only way cyclists can get an accurate assessment of their aerodynamic drag is to attend a test session at a wind tunnel or velodrome.
“Our vision is to democratise aerodynamics by making live data available to all, while they’re riding. Riders can learn to improve their position in any real-world conditions on the road or track for a fraction of the cost of equivalent wind tunnel sessions.”
Eric DeGolier
Body Rocket Founder
Body Rocket’s patented technology provides cyclists with real-time aerodynamic data beamed to their bike computer, allowing them to test and optimise different riding positions, clothing and kit. The system uses sensors fitted in the stem, seatpost and pedals to collect data, which is then processed using machine learning algorithms to give instantaneous feedback.
Body Rocket’s crowdfunding campaign reached its fundraising target within hours of its private launch and is currently open for public investment. Equity crowdfunding is an alternative method of financing a business, by enabling a ‘crowd’ of everyday investors, professionals and venture capitalists to invest in a business.
So far the campaign, on equity crowdfunding platform Crowdcube, has raised more than £100,000. Body Rocket will use the funding to develop its prototype into a commercial product, ready for launch at Eurobike 2021.
The company plans to work with WorldTour cycling teams, international triathletes and track cyclists to field test the technology.
Top-level investors in the crowdfunding campaign will be among the first cyclists to try Body Rocket. Those who invest £25,000 or more will have the chance to attend a Hotchillee cycling holiday in Girona with Body Rocket founder Eric DeGolier. DeGolier, a former elite cyclist and tandem pilot at the 2004 Paralympic Games in Athens, will provide bespoke aerodynamic training using the Body Rocket system
“At Hotchillee, we pride ourselves on offering innovative cycling adventures. When we first met the team at Body Rocket we knew they were up to something special, and we’re delighted to be partnering with them to make this an unforgettable experience!”
Sven Thiele
Hotchillee Founder
