Whether it’s climbing famous cols of the Grand Tours, hitting the Roubaix cobbles, exploring the Atlas Mountains, or riding through game farms in South Africa, Hotchillee has been on one hell of an adventure.
Back in 2004 when Sven Thiele and a small group of mates rode from London to Paris, he never imagined the journey would lead to an official event partnership with the Tour de France and 350 Hotchillee riders on the closed Champs-Élysées under official TdF escort before watching the pros arrive.