Sigma Sport is the UK's leading Road Cycling and Triathlon retailer based in Surrey, as a true specialist we provide expert advice through knowledgable and friendly staff who have a passion for the sport. Our destination store in Kingston Upon Thames not only hosts one of the most extensive product ranges in the UK, but is also home to specialist workshop and bike fitting services, with a treatment room also situated in store, Sigma Sport is the ideal base for those looking to take their cycling to the next level. Sigma Sport offers a true multi channel experience with a website designed to replicate the excellent service and range of product you'd find in store.
Phil White and Gerard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle failed to garner interest from traditional bicycle manufacturers. Today, Cervélo is one of the world's premiere manufacturers of high-performance road, triathlon and track bicycles, partnering with Ironman World Champion Frederik Van Lierde and other top triathletes, as well as Africa's first UCI Pro Continental team, MTN-Qhubeka.
Cervélo is recognized internationally as one of the most innovative and fastest-growing bike manufacturers. Cervélo riders have won Olympic medals, world championships in both road and triathlon disciplines, and a large spectrum of professional major road races from the Paris- Roubaix classic to the Giro d'Italia and Tour de France.
official training partner
The Wattbike was born out of a desire to provide the sport of cycling with an indoor bike that delivers the authentic feel of cycling. It is accessible to a wide range of users and provides an unrivalled level of accuracy in performance data. Today, the Wattbike is the training tool of choice for many elite athletes and sports organisations including the UCI World Cycling Centre.
The Wattbike helps riders train smarter, using a combination of power, heart rate and cadence and includes a unique pedal by pedal revolution technique analysis. The Wattbike is factory calibrated for life, ensuring that the user can monitor performance gains over a period of time with complete confidence.
This powerful combination of accurate, detailed feedback combined with a unique technique analysis and the feel of riding of a real bike makes the Wattbike the training tool of choice for any athlete, from amateur to elite level.
The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our Black Chili compound, handmade in Germany, as used by Olympic triathletes Alistair & Jonny Brownlee, stunt sensation Danny MacAskill, Downhill World Cup Champion Rachel Atherton and World Road Race Champion Phillipe Gilbert! Deutsche technik since 1871.
With over 25 million Boa-powered products worldwide, the award-winning, patented Boa Closure System is reinventing how shoes, medical braces, equipment, and nearly everything else performs.
Our proprietary closure system of steel Lace,nylon guides and a mechanical reel was designed to address the long list of deficiencies found in traditional closures. In the process, we improved upon the performance of every other closure system on the marketfrom laces to buckles, and ratchets to hook and loop systems.
The result? Get a perfect fit with the simple turn of a knob, free of the stretch, weight, and hassles of old-fashioned closures. Enjoy a significantly improved level of comfort along with durability, light weight, fast and convenient operation, and on-the-fly adjustment. The list of advantages goes on.
The system is available in three different power configurations to integrate into a wide variety of productsall designed to provide a truly Dialed In fit never before experienced.
Strava is the social network for athletes.
Our website and mobile apps unlock the athlete's potential and connect millions of runners, cyclists and triathletes every day.
Helmet and Eyeware Sponsor
Established in 1919, Lazer, with headquarter in Belgium, designs, manufactures and markets its bicycle, motorcycle and leisure helmets in more than 50 countries, over 5 continents.
Lazer, the world oldest helmet manufacturers still in activity, is the result of over 90 years of experience, passion and dedication. Our objective has always been to find an excellent synergy between design, comfort, safety and technology.
Lazer stands for the passion of performance. Many great champions teamed up with Lazer along the years. Among them Paolo Bettini, Miguel Martinez, Axel Merckx, Richard Virenque, Luc van Lierde and Tom Boonen.
LeMarq was established to help deliver the best possible cycling experiences, by creating truly premium cycling products. Founded by some leading figures from cycling and the wider world of sport, LeMarq is partnering with a limited number of select events that share their ethos.
For the HotChillee Ride Captains, LeMarq has created a bespoke range of apparel using the finest Italian materials and manufacturing. Further partnerships and products will be announced in the near future.
A manufacturer of All Natural Athletic and Multisport Necessities and known best for CENTURY cycling, chamois and athletic antifriction cream used by professionals and amateurs alike. Sportique offers a whole range of over 30 performance and endurance supporting embrocations and leisure activity aids. All products created for and by physically active people. Building on extensive experience from the endurance field of athletic body care, Sportique applied its know-how to introduce a complete line of complimentary products for active people to sustain a healthy lifestyle, from foot powders, sprays, creams, and gels, to muscle and joint gels, to moisturizing body, hand and lip balms, to deodorants and shaving essentials.
Pro-Cycle – Cycling Insurance
At Pro-Cycle we know how precious your cycles are and our cycle insurance is designed especially for the serious cyclist, triathlete or mountain bike rider. Key features include cover for loss, theft or accidental damage, personal accident, public liability and replacement cycle hire.
If you're looking to cover yourself when taking part in cyclosportives, an amateur cycling race, a triathlon or other cycling/triathlon activities abroad, you can rest assured that our travel insurance is just what you need.
Event insurers, if you're looking for an economical option for your participants you have five different options to choose from to cover the full range of areas you need to consider.
Wahoo Fitness is a tech-fitness company that has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. At Wahoo, we are dedicated not only to capturing and measuring your workout data, but also to helping you understand what it means and achieving better results.