Press release

A big Hotchillee welcome to Brian Smith, James Golding and our new clothing partner, Champion System

Wednesday 8 February 2022
London, UK

If you were riding in the LONDON-PARIS Group 1 last year, you’ll have spent some time riding with James Golding, endurance cyclist and World Record Holder. Equally if you were in Group 3, Brian Smith, two time professional British Road Race Champion and Eurosport pundit, may well have given you a helping hand up a hill or two.

Both have been informally involved with Hotchillee for years, but we’re now delighted to welcome them as full time members of our team. 

As well as being great ambassadors on the bike at our rides and events, their wealth of contacts, experience and knowledge within cycling makes them an excellent asset to the team.

James Golding - long distance cyclist and endurance record holder joins Hotchillee and Champion Systems

James Golding, endurance cyclist and former long distance World Record Holder.

First on the list for Brian is heading up Hotchillee’s new relationship with custom clothing company Champion System in an exciting partnership.

The collaboration with Champion System will combine Hotchillee’s real world experience, digital expertise and expanding global community. Launched during lockdown as a way of bringing their members together, Hotchillee’s app now offers a unique opportunity to cycling brands – enabling direct engagement with their members 365 days a year.

Champion System are using the platform to grow and develop their UK and European business, execute digital transformation for their global business and, in partnership with the Hotchillee community, develop exciting new clothing products including a gravel specific range.

Brian Smith, LONDON-PARIS by Tour de France “Spirit Of” winners presentation, Simon Gill

Brian Smith, LONDON-PARIS by Tour de France 2022 “Spirit Of” winners presentation, photo: Simon Gill

Brian Smith – Business Development, Hotchillee

“After years riding with the Hotchillee gang, I’m happy to have joined the family full time. Team and club identity is so important to cyclists – we all want to be part of a team and key to that is custom kit. Champion System has a proven track record of being a worldwide leader in custom technical apparel and, by utilising the reach and usability of the Hotchillee digital community, I’m confident that more riders, clubs and companies will be kitted out by them.”

Eric Merk – GM Champion System

“We are pleased to be partnering with Hotchillee to build and grow the Champion System brand. Hotchillee is the perfect partner with their pioneering digital platform that will allow us to communicate with our existing customers and future customers 365 days of the year. Having our own community space will allow us to work closer to the end user of our custom quality products. These are exciting times for the brand that will put us at the forefront on custom cycling clothing. With a turnaround time of 4 weeks from ordering and with scalable designs to fit every size, we are confident in this partnership.”

Champions Systems custom kit square

To speak to the Hotchillee team about custom kit email us at [email protected]

ChampionSystem_Logo_Master_Black Jpeg