Cyclevox, the media consultancy has been appointed by HotChillee to handle all aspects of its PR and production needs into 2011. Over the last 3 years, Cyclevox has been instrumental in capturing the footage of HotChillee event The London-Paris and new groundbreaking events such as the End-to-End Relay Challenge, and in-turn delivering beautiful DVD and film packages underlining the quality and emotion of these events.
Cyclevox is now the retained PR and media consultancy for The London-Paris and new events in the HotChillee portfolio such as the HotChillee Alpine Challenge, held for the first time in Annecy in 2010. The company will create all PR campaigns using traditional and new social media tools combined with dynamic production of web films to provide an informed service to press and media.
Anthony McCrossan, Director of Cyclevox said; “HotChillee is a fast growing and exciting company. Over the last 3 years we have enjoyed working with its team to produce some beautiful footage on The London Paris, but this extended relationship will provide them with a range of PR and social media services that we have developed. Their events provide riders with a totally unique challenge and experience and we look forward to bringing them to the notice of press and media worldwide.”
Speaking about the relationship Sven Thiele, Director of HotChillee, said, “HotChillee has had a great 2010 with The London-Paris and Alpine Challenge events, which were a huge success. Additionally we have seen success in our media publishing of the Tour de France review and www.cyclosport.org, not to mention our hospitality providing via Beyond the Peloton. We strive in all areas to deliver quality and as such we continually examine our output.
Our relationship with Cyclevox has grown over the three years of The London-Paris, and the relationship has strengthened in this time as they have understood our needs and exceeded our expectations in delivering a top quality DVD to our riders. They are a very professional company who we like working with, so to extend the relationship enabling them to deliver the PR and media for our events seemed a natural progression, and it’s great to have them on-board for 2011.”